“As we start the new year, it is good to reflect on the past year to identify the opportunities and challenges that led us to the new year to ensure we are ready to face what lies ahead. As always, IFPA is your partner in understanding global floral industry and consumer trends so you can address strategic issues and allocate resources effectively. We do this throughout the year by diving into specific topics during webinars, providing an expansive view of the industry at our annual floral conference and providing updates in our newsletter – just to name a few ways…”
Read the whole article on IFPA’s website
Floral Update: Reflecting on the Past Year (from IFPA)